From the start, the team behind MetaRats killed the marketing game by putting a tremendous effort into getting various personalities and dApps from around different IBC networks involved. Including founders, developers, artists, investors, and other personalities. Each one received an exclusive, customized 1:1 MetaRat to their liking - reflecting who they are and what they do around the IBC. All of which looks awesome. Who doesn't dream of a 1:1 IBC NFT matching themselves?
This strategy and their engagement resulted in an already established and growing community, which we expect to grow in the future as a result. Already there are loads of good energy in their Telegram.
In terms of utility, MetaRats benefit from the SNIP-721 standard as they are launching in Secret Network. Secret NFTs share all the great qualities of "normal" NFTs, with the addition of privacy and control. There is programmable private metadata where secret content can be inserted. Ownership is anonymous, while access control can be given for interaction with dApps, and to show/hide properties of the NFT. Secret NFTs allow for pretty cool use cases. In the case of MetaRats, their plan is to embed code in the secret metadata that relates to utility in the form of puzzles, Easter eggs, and collectibles. These “games” can be solved and prizes redeemed. The private properties will also be the key to access private spaces relating to MetaRats. More things will likely be revealed down the road (map).